WHY GELATO? BECAUSE YOU SNOW YOU WANT SOME

Monday, January 09, 2012

While the first snow is always delightful, come mid-winter many of us are praying for rays of sunshine and the first hint of spring. But, not-so-fast, it's about time we paid homage to winter and what it means to the world of frozen desserts. If not for freezing temperatures, the white fluffy stuff and beautiful icicles, we may have never discovered the luxurious treat we call GELATO!

The earliest beginning of frozen desserts is recorded by Asian cultures in 3000 B.C. when they discovered they could consume crushed ice and flavorings. Five hundred years later, it became a custom for Egyptian pharaohs to offer their guests a cup of ice sweetened with fruit juices. Italians joined in as the Romans began the ritual of eating the ice of the volcanoes Etna and Vesuvius, and covering it with honey. The history continues on until the discovery of modern day gelato (click here to read more), but ultimately these ancient cultures and more importantly, winter-like conditions are what jump started the world's love affair with frozen desserts.

As you brave the last few months of winter, the good news is you don't have to go outside, grab a cup of ice and add some juice to it, simply drive to your local gelateria shop, choose your favorite flavor and enjoy what took centuries to develop and perfect!